2007 is set to be an interesting year for online sellers, with unknown challenges lurking at every turn. Small business owners should be prepared to market their wares, and increase sales without the direct help of venues.
While establishing a functional web store, with shopping cart and payment integration, is essential to the success of all online Merchants it is only a portion of the business equation.
Repeat sales and Customer acquisition are also necessary for a successful business.
Customers can often be compelled to increase purchases through the use of rebates and coupons such as those offered by Google checkout and Paypal.
Google Checkout offers new customers the chance to get $10 off a purchase of $10 or more by registering before February 15, 2007.
Paypal is offering a $15 rebate on purchases of $30 or more between February 8 and March 31.
Both of these offers provide the small seller a unique opportunity to market to existing customers, and increase purchases from new customers who participate.
Overstock O-Muse also provides small sellers with an excellent FREE marketing opportunity.
Simply sign up, write an article relevant to your niche or product lines and link away. Simple, highly search able, and an excellent source of relevant linkage to your web site.
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