The Internet Merchants Association has provided an excellent presentation "Branding" for online sellers on the IMA's blog.
Jody of Beachcombers provided an extensive overview of branding for eBay store owners including product packaging and Brand continuity across the web.
While the presentation was aimed at eBay sellers, it provides an excellent opportunity for online sellers of all types to learn "Branding" from a very experienced source.
This is just one of the first weekly presentations that IMA members will be providing to the eBay community of sellers. Be sure to visit the IMA website and Blog to keep up to date on all the latest news.
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