Are you advertising effectively? Tips for Online Sellers

During the past several months we placed orders from several online sellers through both traditional auction sites and individual merchant sites. The quality of advertising, and quantity of advertising included with our purchases was interesting to say the least.

The Most effective, and one of the least expensive forms of advertising, came from Pennyworth sales along with our order. Pennyworth sales had combined purchases from various sites and direct sales into one order and included a nice and simple thank you card advertising all of their sales channels with URLs. Pennyworth Sales carries a variety of closeout and wholesale merchandise across multiple venues under the ID Bluepennylady

The second most effective advertising was from an eBay transaction from the store PCGS_SLABS. This seller effectively advertised their own web site through the use of a custom invoice included with the shipment. Custom invoices offer a very effective advertising method to direct customers to a sellers own sites where costs are more controlled.

Least impressive out of all was the shipment from Overstock.com. There were no promotional materials other than a standard white invoice.

Marketing to existing customers is a necessary part of business that can be conducted with minimal cost. Every shipment should include a minimum of one type of marketing, and it is often best if several types are used together.

Custom address labels on the outside of packages advertises to the customer as well as every individual that handles the package along the way. Catchy phrases or graphics will make your business memorable and lead to additional sales and customers.

Business cards and custom invoices inside shipments help the customer know which business to order from again. Browsing the Internet one can find low cost and often free marketing materials to help grow their business.

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