Saturday, January 20, 2007

EBay Stores undergoes Management changes

Chris Tsakalakis has posted on the eBay Stores Board that he will be moving on to a position with the newly acquired StubHub portion of eBay.

The new Senior Director of Stores will be Lori Goler who will be responsible for both eBay stores and ProStores eBay platform.

According to the post there are several new features for store sellers that will roll out prior to April including A Markdown Manager feature, and increased promotional and merchandising tools.

The Markdown Manager feature would allow store owners to revise pricing on subsets of merchandise that are available in fixed price or stores formats. It is unclear if sellers would be able to raise prices in a similar fashion.

Sellers already have the option of marketing to buyers in various ways through both the eBay platform and eBay certified programs. Easy to use services such as MyStoreRewards give sellers unique marketing opportunities that can be customized depending on the desired effect both on and off eBay.

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