The Internet Merchants Association has provided an excellent presentation "Branding" for online sellers on the IMA's blog.
Jody of Beachcombers provided an extensive overview of branding for eBay store owners including product packaging and Brand continuity across the web.
While the presentation was aimed at eBay sellers, it provides an excellent opportunity for online sellers of all types to learn "Branding" from a very experienced source.
This is just one of the first weekly presentations that IMA members will be providing to the eBay community of sellers. Be sure to visit the IMA website and Blog to keep up to date on all the latest news.
Monday, January 29, 2007
Overstock CEO Compares STR to eBay's
Overstock.com CEO Patrick Byrne brags about the sites increased Sell Through Rates on a post titled Sell-Through-Rates, claiming an increase of 21% over the past few weeks.
Within the post Patrick states "I believe (but want to be corrected if I am wrong) that this is now slighly above eBay's".
The next paragraph continues Patrick's recent request for eBay site users to spread the "Word" among the eBay buying community.
Perhaps a little reminder about Overstock Auctions history is in order for Mr. Byrne.
Imagine the summer of 2004. The "Word" is project Ocean and it is a top secret venture by Overstock.com into the auction business "Taking on the Big Boys".
"Word" spread and sellers appeared with their customers, listing like mad on a fledgling site where the Customer service was superior to eBay's, fees were cheaper, and the CEO interacted with site users on the message boards.
Sound Familiar!
Fast forward to present day. Customer service is available only by email, subscription listing plans are a fairytale, and the CEO is on the site message boards.
While Sell Through Rates are increasing on the site, there has been no mention of GMV, or the high percentage of failed transactions caused by NPB's.
Within the post Patrick states "I believe (but want to be corrected if I am wrong) that this is now slighly above eBay's".
The next paragraph continues Patrick's recent request for eBay site users to spread the "Word" among the eBay buying community.
Perhaps a little reminder about Overstock Auctions history is in order for Mr. Byrne.
Imagine the summer of 2004. The "Word" is project Ocean and it is a top secret venture by Overstock.com into the auction business "Taking on the Big Boys".
"Word" spread and sellers appeared with their customers, listing like mad on a fledgling site where the Customer service was superior to eBay's, fees were cheaper, and the CEO interacted with site users on the message boards.
Sound Familiar!
Fast forward to present day. Customer service is available only by email, subscription listing plans are a fairytale, and the CEO is on the site message boards.
While Sell Through Rates are increasing on the site, there has been no mention of GMV, or the high percentage of failed transactions caused by NPB's.
EBay UK Massive Changes
A string of announcements were made on the EBay UK site today concerning changes in user agreements, fee structures, and other site policies.
The most astounding of these changes is a complete overhaul of the fee structures for Technology Products and Media.
While the new fee structure looks complex it could lead to decreased costs for many merchants with higher STR's.
Is it possible something similar could be coming to the US site?
The most astounding of these changes is a complete overhaul of the fee structures for Technology Products and Media.
While the new fee structure looks complex it could lead to decreased costs for many merchants with higher STR's.
Is it possible something similar could be coming to the US site?
Subscribe to:
Posts (Atom)
